Bradley Arthur is a recognized sculptor and text-based artist with works in numerous permanent collections, including Art in Public Places, the Museum of Fine Arts at Florida State University, and Yale University Art Gallery Art Museum in New Haven, Connecticut. In his latest artistic endeavor, he was seeking a method that moves beyond traditional exhibition spaces. Driven by concerns about global warming, human rights, the proliferation of misinformation, and declining voter turnout, Arthur sought to reach a wider audience.

For this project, he transitioned from metal-sculpted words to creating digital text, in the form of uniform resource locators (URLs). A Uniform Resource Locator (URL) is a text string also known as (domain names) that specifies a specific link/address where a resource (such as a web page, image, or video) can be found on the Internet

This new body of work leverages the power of language and technology to create a unique portfolio of voter-centric call-to-action digital destinations designed for a broader demographic to enhance civic engagement and inspire voter energy. The Internet addresses in Arthur’s new collection hold the potential to shape the narrative around critical environmental, social, and democratic issues. This series of category-defining keyword domain names is creating an innovative voter outreach messaging platform. By communicating deeper relevant core value issues in simple text, the works transcend the click-bait media noise and go directly to the key fundamental principles of a healthier planet and a stronger democracy.

More than just words, each URL can become a portals for positive citizen participation and provide valuable tools to channel the concerns of many citizens into constructive action. The works in this collection can catalyze conversation, collaboration, and collective awareness, empowering individuals and online communities to shape a healthier future.

 

For more information about the artist see his website: 

BradleyArthur.com

Bio